A strange year draws to a close. In this blog, Stephanie looks back – very cautiously – at 2021 and looks ahead to 2022 full of anticipation. What has 2021 been like for Bureau Fris, and what are we looking forward to?
Optimal mix
The year 2021 was a strange year for everyone. Strange and tough. But we didn’t resign ourselves to it and got to work with Fris 2.0 full speed ahead. That’s not only reflected on our new location on the Baarsjesweg, but we also developed a completely new and unique style of research in which we sought to combine the optimal mix of offline and online research. For the online part we use tools like Zoom, Webex, Lookback – really handy for usability research – or Microsoft Teams, and even research via Whatsapp is a possibility.
Always ready
Measures or no measures, it doesn’t matter to us. We are always able to help our clients. We had to make a very fast transition to online research in March 2020, around the summer we were allowed to work on site again, and currently it’s a mix of those two. Since the last press conference, we are happy to facilitate research on site till 17:00, socially distanced and with appropriate ventilation. But if you prefer to continue online research for now, that’s also possible of course. We’ve noticed that 90% of the research continues to take place online. We are happy to discuss with our client what works best for them. In that respect, we are very flexible.
Great vibe
In the past year, we not only celebrated our sapphire jubilee, we also welcomed a lot of new staff members: Eileen and Suzanne, Niki and Jusra, Lonneke and Kai, and last but not least Inge, who is our very own open book. Ella, who many of our clients already know from Rotterdam, will also join us at the Baarsjesweg as facility account manager, starting January 1. In short, everyone is in a good place right now. You can feel that great vibe when you walk through our door. We are going full steam ahead, and that’s exactly the direction we’re looking in as well into the new year.
Trees for All
Our flexibility and creativity is not only evident in how easily we move along with Coronavirus measures, but since December 2021 we’re also the only full-service market research agency that facilitates CO2 neutral research. Augusta came up with the idea for a cooperation with Trees for All and she will tell you more about that in a blog in early January. We can at least reveal that we will plant two trees for every research day, one tree to compensate the CO2 emission and one tree to make Earth a bit of a better place. That’s a festive idea, right?
Be nice
We would like to wish everyone very happy holidays. Enjoy each other’s company, but most of all be nice to each other. Do you have a research question? We will be open as usual between Christmas and New Year’s Eve. Are you interested in our new rates for 2022? Feel free to send me a message, and I will send you an email with our new price list.
