Lotteke van Nimwegen

Qualitative Insights Specialist. With more than 20 years of experience in qualitative research, including 10+ years at Wonder Insights, my own qualitative research agency, and 2 years at Kantar in Singapore.

I am committed, enthusiastic, energetic, and results-oriented. My strength lies in making insights clear and actionable by asking the right questions, engaging all stakeholders, and providing action-oriented reporting.

Specialized in projects concerning branding, proposition, behavior, and innovation. With my experience, I enjoy helping brands truly understand their target audience so they can make the right strategic decisions. This requires a genuine understanding of people—not just as a target group, but as human beings, with their doubts, habits, and daily realities. For me, research is therefore not just about ‘gathering insights’ but also an encounter with that lived experience; that is often where the true value lies.

How can I help you?

  • Moderation, both online and face-to-face (interviews, focus groups)
  • Qualitative research projects from start to finish: exploratory, evaluative, segment or target group personification, and brand positioning to concept and UX testing
  • Both B2C and B2B
  • Strategic workshops, co-creation, and Design Thinking: personas, customer journey mapping, ideation
  • International projects: comfortable with reporting and debriefs in English
Lotteke van Nimwegen

Lotteke van Nimwegen

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