Umit is a qualitative researcher with over 15 years of experience in the field. His background in psychology forms the basis of his keen insight and empathy. After gaining experience at agencies such as MARE Research, Beautiful Lives, and Ipsos, as well as spending a year as a researcher at the Amsterdam University of Applied Sciences, he has focused entirely on his passion since 2022 through his own agency, healthyum: improving people’s health in general and enhancing healthcare specifically.
Umit has specialized in the healthcare sector since 2016. For over ten years, he has managed the entire research process: from research briefings and proposals to fieldwork, analysis, and reporting. He has conducted numerous ‘patient journeys’ and ‘landscape studies,’ gathering valuable insights from both healthcare professionals and patients through in-depth interviews, focus groups, and co-creation sessions. His reports are clear, to-the-point, and visually appealing, featuring ample space for respondent quotes to bring the findings to life. Umit goes a step further by regularly organizing workshops—often immediately following a presentation—to work with the client to directly translate research results into (initial) concrete action points.
