With over 20 years of cross-sector experience as an insights specialist, on both the agency and client side (tech scale-up), I have been working with pleasure as a freelance researcher, trainer, and workshop facilitator since 2019. With my experience and undiminished enthusiasm, I help organizations truly understand their target audience and make decisions in the right direction regarding brand, product, or services in order to grow, innovate, and make an impact.
How can I help you?
- Qualitative research projects from start to finish: from ‘discovery’ research, audience segmentation, and brand positioning to concept testing and UX research.
- Ad hoc moderation, both online and face-to-face (interviews, focus groups, etc.).
- Strategic workshops, co-creation, and Design Thinking: personas, customer journey mapping, ideation, and prototyping.
- International projects: comfortable with reporting and debriefs in English.
















