Halina Research is an internationally oriented market research firm based in the Netherlands. We offer qualitative research to gain insights into the local Dutch market. We can help you explore your market in the Netherlands by offering strategic advice and practical support in the field of qualitative research. Our goal is to help companies benefit from the insights we find through our research. We want to fully understand and explain people’s thoughts, perceptions, emotions, (hidden) motives, needs, demands, wishes, attitudes, intentions, and behavior.
Halina Research can lead a complete research project or take over specific parts (setting up guidelines, moderation, transcripts, analysis, and reporting). Our research methods include:
- In-depth interviews (face-to-face, online, telephone, video)
- Focus group research (face-to-face, online)
- Patient journeys
- Accompanied shopping
- Mystery shopping
- Community research
- Diary research
The research fields in which we operate are: Healthcare, Business-to-Business, Consumer research, Ethnographic research, Usability research, Communication research, Media research, and Customer satisfaction research.
Halina Hendrickx has worked on national and international research projects for more than 20 years. Halina’s background includes a degree in Communication Science and Marketing Communications from Radboud University in the Netherlands.
















