At Bureau Fris, we will not turn away from a challenge when it comes to facilitating market research. We don’t look at what cannot be done, we look at how to make the impossible possible. In this blog, Niki Bakker, senior account manager at Bureau Fris, talks about two challenging out-of-the-box projects that we managed to bring to a successful conclusion.
Research on ADHD involving an extensive sampling
In November, we facilitated a fun and unique survey in which respondents tested an app at home or our location in Amsterdam or Rotterdam. Using this app, our client investigated a new technique to register signs of ADHD. A total of 460 people took part in the test: 275 at our location and 185 from home. Often, studies with such sample sizes are survey-based, which is fairly straightforward. This survey posed quite a challenge in terms of facilitation. For example, for the people on location, we had to arrange headphones and special keyboards. Since some of the respondents tested the app on an iPad or iPhone, these had to be rented and configured correctly. The app itself also raised several questions beforehand, and with such a large survey, there can always be a small technical glitch with a phone or tablet.
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‘The data was immediately used for diagnosis. Therefore very practical.’
Niki Bakker, senior account manager at Bureau Fris
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Getting started with the result straight away
What was nice about this survey was that our colleagues could also join in. Usually, we are excluded from participating, but now everyone was allowed to take part. A worthwhile experience. Also, it was remarkable that the client was able to use the data from this survey directly in diagnosing ADHD. Therefore very practical.
In-store customer experience research
Another special survey we facilitated was for a shop in Roosendaal. Our client wanted to know how people experience a visit to their shop. By having people walk through the shop with eye-tracking glasses, you can assess what they look at and if certain promotions stand out or not. Following the shop visit, participants were given another survey, asking whether they had seen specific things and what they thought of them.
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‘On the spot, we approached people from the shopping public’
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Meeting our target in half the time
Instead of the usual preliminary process where we find, classify and call respondents, we went to the location with our team and approached people from the shopping public on the spot. This always involves a certain amount of risk: are you going to acquire the desired number of respondents or not? We were confident and rightly so. Instead of the planned four days, a day and a half sufficed to meet the target.
Want to know more?
Would you like to be unburdened during your challenging – or not-so-challenging – research or are you looking for a specific target group to engage with? Would you like to know exactly how market research works, online or face-to-face? Send an e-mail to stephanie@bureaufris.nl and she will get in touch with you. Wondering how we offset the CO2 emissions of on-site research? Read more about that here.
