{"id":11765,"date":"2024-12-19T12:16:11","date_gmt":"2024-12-19T11:16:11","guid":{"rendered":"https:\/\/stage.bureaufris.nl\/market-research-what-stood-out-to-us-in-2024-and-what-will-2025-bring\/"},"modified":"2024-12-19T12:16:11","modified_gmt":"2024-12-19T11:16:11","slug":"market-research-what-stood-out-to-us-in-2024-and-what-will-2025-bring","status":"publish","type":"post","link":"https:\/\/www.bureaufris.nl\/en\/market-research-what-stood-out-to-us-in-2024-and-what-will-2025-bring\/","title":{"rendered":"Market Research: What Stood Out to Us in 2024 and What will 2025 Bring?"},"content":{"rendered":"<p><strong>How time flies!<br \/>2024 was a year of new insights, growth, and exciting collaborations for Bureau Fris. It was a year where we truly felt the momentum in market research. A major milestone was our merger with Bee Keen. Managing Directors Stephanie Groot and Paulien Ulbrich look back with a smile and look forward to what 2025 has in store for us.<\/strong><\/p>\n<h2>2024: A Year of Movement and Growth<\/h2>\n<p>2024 was not just any year. Here are some highlights and insights we\u2019d like to share:<\/p>\n<h2>1. A Golden Match: The Bee Keen Merger with Paulien Ulbrich<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">At the beginning of 2024, we decided to move forward with <\/span><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/consolidation-of-expertise-bureau-fris-and-bee-keen-join-forces-and-continue-as-bureau-fris\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Bee Keen<\/span><\/a><span data-lexical-text=\"true\">. Was it exciting? Absolutely. But above all, it was valuable. For both Paulien and Stephanie, having a partner to bounce ideas off has been a tremendous benefit. Together, we can work faster, smarter, and more effectively. Our databases are broader than ever, covering consumer, business, and medical audiences. This allows us to act quickly in various areas. With a strong team of account managers and specialists, we are better equipped to respond to the evolving needs of the market.<\/span><\/p>\n<h2>2. The Search for Unique Target Groups<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">The demand for diverse respondents continues to become more varied. Gen Z, <\/span><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/challenging-target-groups-for-your-market-research-heres-how-to-find-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">entrepreneurs<\/span><\/a><span data-lexical-text=\"true\">, and topics like sustainability remain hot. Interestingly, medical research in the Netherlands lagged a bit behind this year\u2014a missed opportunity in our view. With our extensive network of specialists eager to share their opinions, feel free to reach out to us!<\/span><\/p>\n<h2>3. Hybrid Research as the Norm<\/h2>\n<p>Online and offline \u2013 hybrid research works. We prefer combining online tools with genuine human interaction. Face-to-face conversations in our own research spaces in Amsterdam, at clients\u2019 locations, or even in respondents\u2019 homes make all the difference. This year, we were everywhere: Utrecht, Zwolle, Amersfoort, Arnhem, Den Bosch \u2013 you name it. We went into the field and engaged in conversations.<\/p>\n<h2>4. Quantitative Research<\/h2>\n<p>We also embrace quantitative research. Our Fris &amp; Quick solution has been a lifesaver for many clients needing quick answers to urgent questions from our panel.<\/p>\n<h2>2025: What Can We Expect from Market Research?<\/h2>\n<p>If 2024 taught us anything, it\u2019s that market research never stands still. We anticipate more significant strides and exciting opportunities in 2025.<\/p>\n<h2>1. AI Moves Fast, But Humans Tell the Real Story<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">AI tools are everywhere. Transcribing quickly? Analyzing data? It\u2019s all possible. And it works \u2013 providing more insights in less time. But here\u2019s the challenge: while AI can do a lot, no algorithm can detect a tone of voice or notice a raised eyebrow. The lesson? Combine the best of both worlds. Let AI assist you, but ensure you engage in live conversations as well. True insights \u2013 the kind that make your research valuable \u2013 come from real human interaction.<\/span><\/p>\n<p dir=\"ltr\"><strong data-lexical-text=\"true\">Our tip:<\/strong><span data-lexical-text=\"true\"> Start smart. Use AI to sharpen your questions and clean up your data, so you can focus entirely on the stories that truly matter.<\/span><\/p>\n<h2>2. Diversity is Not a Trend, But a Requirement<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Inclusive research? It\u2019s no longer optional. If you truly want representative results, you must look beyond the \u2018usual suspects.\u2019 Gen Z, entrepreneurs, multicultural audiences, medical specialists \u2013 they want to be heard. The challenge? Reaching them. At Bureau Fris, we know how crucial good recruitment, the right approach, strong networks, and follow-ups are. If you keep asking the same people, you\u2019ll get the same answers.<\/span><\/p>\n<p dir=\"ltr\"><strong data-lexical-text=\"true\">Our tip:<\/strong><span data-lexical-text=\"true\"> Ask yourself one question with each study: \u201cWhich group am I still missing?\u201d Then make sure to find them. Hint: we\u2019re here to help.<\/span><\/p>\n<h2>Ready for 2025?<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">2024 was a year of growth, change, and success. Thank you for your trust and wonderful collaboration. We look back with pride and look forward with enthusiasm. The Bureau Fris team wishes you a festive end of the year! Whether you need help with a specific study, are looking for a challenging target group, or simply want to brainstorm about possibilities, we\u2019re here for you in 2025 as well. Email <\/span><a dir=\"ltr\" href=\"https:\/\/control.yourwoo.com\/stephanie@bureaufris.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Stephanie<\/span><\/a><span data-lexical-text=\"true\"> or <\/span><a dir=\"ltr\" href=\"https:\/\/control.yourwoo.com\/paulien@bureaufris.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Paulien<\/span><\/a><span data-lexical-text=\"true\">, or contact your account manager.<\/span><\/p>\n<p dir=\"ltr\"><strong data-lexical-text=\"true\">Curious about our pricing? <\/strong><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/our-prices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"editor-text-underline\" data-lexical-text=\"true\">Download our 2025 price list here<\/span><\/a><span data-lexical-text=\"true\"> to discover what we can do for your research.<\/span><\/p>\n<p dir=\"ltr\"><strong data-lexical-text=\"true\">And one more thing&#8230;^<\/strong><span data-lexical-text=\"true\">Keep an eye on your inbox! Early next year, our renovated location at Baarsjesweg will be ready. We\u2019ll be delighted to welcome you back to our office for an event.<\/span><\/p>\n<h2>Want more to read?<\/h2>\n<p>Read our other blogs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore key market research trends for 2025, from the rise of AI and hybrid methods to the importance of inclusive research.<\/p>\n","protected":false},"author":3,"featured_media":11766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,1],"tags":[],"class_list":["post-11765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-niet-gecategoriseerd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Research: What Stood Out to Us in 2024 and What will 2025 Bring? 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