{"id":11761,"date":"2025-12-23T10:55:32","date_gmt":"2025-12-23T09:55:32","guid":{"rendered":"https:\/\/stage.bureaufris.nl\/real-conversation-remains-irreplaceable\/"},"modified":"2025-12-23T10:55:32","modified_gmt":"2025-12-23T09:55:32","slug":"real-conversation-remains-irreplaceable","status":"publish","type":"post","link":"https:\/\/www.bureaufris.nl\/en\/real-conversation-remains-irreplaceable\/","title":{"rendered":"Real conversation remains irreplaceable"},"content":{"rendered":"<p dir=\"ltr\"><strong>The year is almost over. Traditionally, this is the time to reflect on what we have experienced, what we have learned and where we are headed. In this blog, Stephanie Groot and Paulien Ulbrich look back on a year full of interesting research, special encounters and enjoyable collaborations. Of course, they also take a brief look ahead to 2026.<\/strong><\/p>\n<h2>You get to know yourself through conversation with others<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018It may sound like a clich\u00e9, but now that technology is developing at breakneck speed, real conversation is becoming all the more important,\u2019 says Stephanie. &#8220;Gaby from Beautiful Lives, a research agency we have been working with for fifteen years, recently put it very aptly: \u201cBy engaging in conversation with others, you get to know yourself better\u201d. Those words stuck with Paulien and me, because that is exactly what Bureau Fris stands for. We believe in the value of a conversation with a real person, in person or via a screen, but always face to face and with genuine attention for each other.&#8221;<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018We see that every day,\u2019 Paulien adds. Respondents who want to tell their story. Business professionals who say after an interview how valuable it was. Researchers who gain insights through a good conversation that no questionnaire could ever have provided.<\/span><\/p>\n<h2>What stood out in 2025?<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">2025 was a year in which the demand for <\/span><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/challenging-target-groups-for-your-market-research-heres-how-to-find-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">special target groups<\/span><\/a><span data-lexical-text=\"true\"> grew significantly. Clients are increasingly looking for people with a specific profile.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018It&#8217;s sometimes like looking for a needle in a haystack,\u2019 says Paulien. \u2018We&#8217;re like a casting agency, but for respondents. Our business network is also put to good use: entrepreneurs, freelancers, HR managers, directors. All people with insights that matter.\u2019<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">The growth in short quantitative surveys is another striking phenomenon. Stephanie: \u2018A questionnaire with five questions for two hundred people to quickly gauge the opinion of a target group? Advertising and PR agencies are keen to make use of this. We will be promoting this quick and easy solution even more next year.\u2019<\/span><\/p>\n<h2>The stories behind the respondents<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">There are stories behind every survey. Take this year&#8217;s diabetes studie, for example. \u2018Those people really wanted to tell their story,\u2019 says Stephanie.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Or take the nineteen-year-old colleague who calls senior citizens for a interview on loneliness. \u2018The conversations she has are so sincere,\u2019 Paulien continues. \u2018That&#8217;s a gift. That personal contact makes our work special.\u2019<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018It&#8217;s the same with business recruitment. I regularly hear from respondents how much they enjoyed the conversation. That cross-pollination between researcher and respondent is what it&#8217;s all about.\u2019<\/span><\/p>\n<h2>Proud of our team<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018We are extremely proud of our team,\u2019 says Stephanie. \u2018Everyone helps each other, everyone is there for each other. And that makes all the difference.\u2019<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Paulien continues: &#8220;I often say to my colleagues: it&#8217;s important that we enjoy working together here. If the work is enjoyable, but you don&#8217;t feel like a team, it becomes difficult. If you have a good team, you can achieve anything. I also enjoy being in the office. The connection, the interaction, you feel more, you hear more. If someone is a bit quieter than usual, you can ask them if everything is okay. You miss those signals when you don&#8217;t see each other.&#8221;<\/span><\/p>\n<h2>What will 2026 bring?<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">In 2026, the focus will remain on what Bureau Fris does well: personal attention, reliable recruitment and pleasant collaborations. We will continue to invest in existing relationships and new clients are very welcome.<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">The prices for 2026 have been slightly adjusted, but the differences with 2025 are minor. Curious? Please ask <\/span><a dir=\"ltr\" href=\"mailto:Stephanie@bureaufris.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Stephanie@bureaufris.nl<\/span><\/a><span data-lexical-text=\"true\"> or your regular account manager to send you the new price list. Because every target group and every study is different, we provide a tailor-made quote for each project.<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">And Fris to Go? From now on, this will only be offered in combination with recruitment by Bureau Fris. This ensures that the quality our clients have come to expect remains guaranteed.<\/span><\/p>\n<h2>Thank you<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Finally, Stephanie and Paulien would like to thank everyone. Clients for their trust, suppliers for the pleasant cooperation, respondents for their openness and time. And the team for their dedication, cheerfulness and commitment.<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">\u2018We look forward to 2026 with confidence,\u2019 concludes Stephanie. \u2018Here&#8217;s to another year full of great conversations and valuable insights.\u2019<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">We wish you happy holidays and a wonderful New Year!<\/span><\/p>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Stephanie Groot and Paulien Ulbrich, Managing Directors Bureau Fris<\/span><\/p>\n<h2>Want to know more?<\/h2>\n<p dir=\"ltr\"><span data-lexical-text=\"true\">Whether you need help with a specific study, are looking for a <\/span><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/challenging-target-groups-for-your-market-research-heres-how-to-find-them\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">challenging target group<\/span><\/a><span data-lexical-text=\"true\"> or just want to brainstorm about the possibilities, we will be there for you again in 2026. Email <\/span><a dir=\"ltr\" href=\"https:\/\/control.yourwoo.com\/stephanie@bureaufris.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Stephanie<\/span><\/a><span data-lexical-text=\"true\"> or <\/span><a dir=\"ltr\" href=\"https:\/\/control.yourwoo.com\/paulien@bureaufris.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">Paulien<\/span><\/a><span data-lexical-text=\"true\"> or <\/span><a dir=\"ltr\" href=\"https:\/\/www.bureaufris.nl\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-lexical-text=\"true\">contact <\/span><\/a><span data-lexical-text=\"true\">your regular account manager.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year is almost over. Traditionally, this is the time to reflect on what we have experienced, what we have learned and where we are headed. In this blog, Stephanie Groot and Paulien Ulbrich look back on a year full of interesting research, special encounters and enjoyable collaborations. Of course, they also take a brief [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,40],"tags":[],"class_list":["post-11761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-innovatie","category-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real conversation remains irreplaceable | Bureau Fris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bureaufris.nl\/en\/real-conversation-remains-irreplaceable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real conversation remains irreplaceable | Bureau Fris\" \/>\n<meta property=\"og:description\" content=\"The year is almost over. 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