{"id":11751,"date":"2026-05-30T13:00:00","date_gmt":"2026-05-30T11:00:00","guid":{"rendered":"https:\/\/stage.bureaufris.nl\/moderator\/lidwien-van-de-ven\/"},"modified":"2026-06-24T09:48:27","modified_gmt":"2026-06-24T07:48:27","slug":"lidwien-van-de-ven","status":"publish","type":"moderator","link":"https:\/\/www.bureaufris.nl\/en\/moderator\/lidwien-van-de-ven\/","title":{"rendered":"Lidwien van de Ven"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I have been working as a qualitative researcher for 25 years now with great pleasure. I specialize in research into the drivers of (healthcare) consumers and healthcare professionals. Fifteen years ago, I started my company: Bureau Lidwien van de Ven. I provide companies and healthcare institutions with insight into the needs of the users of their products and services. The use of value images is one of the ways to make drivers transparent. Value images are images that represent people&#8217;s most important values. Examples include: transparency, belonging, and adventure.      <\/p>\n\n<p class=\"wp-block-paragraph\">I uncover drivers through focus groups, individual interviews, and co-creation sessions. Concise and visual reports are my trademark. I have worked at several large market research agencies: Censydiam (now Ipsos, Synovate), MarketResponse (now SAMR), and De Bock &amp; Dekker. For the past 15 years, I have worked as a qualitative researcher for various clients in the profit (FMCG) and non-profit sectors (secondary schools, universities of applied sciences, healthcare institutions, and healthcare organizations).   <\/p>\n","protected":false},"featured_media":11752,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-11751","moderator","type-moderator","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidwien van de Ven | Bureau Fris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bureaufris.nl\/en\/moderator\/lidwien-van-de-ven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidwien van de Ven | Bureau Fris\" \/>\n<meta property=\"og:description\" content=\"I have been working as a qualitative researcher for 25 years now with great pleasure. 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