Qualitative researcher since 1996. Started at the Center for Marketing Analyses (now Millward Brown) and has been an independent researcher since 2001. Over 20 years of experience in setting up, coordinating, executing, and reporting\/presenting qualitative research. Working on behalf of both research agencies and direct clients. <\/p>\n\n
Extensive experience in B2C and B2B research, one-on-one interviews and group discussions, and facilitating workshops and brainstorming sessions. The nature of the industries, companies, and research topics studied is very diverse. In addition to his work as a researcher, Rob writes for trade journals in the fields of marketing and communication. <\/p>\n\n
Good research always starts with a “good conversation.” This applies to the briefing and, naturally, to the interviews themselves. That may sound like an open door, but in practice, it often proves less obvious. An interview of excellent quality is a must. The conversational output is ultimately what everything else relies on: the report, the presentation, the workshop and\u2014most importantly\u2014the client’s strategy and choices. <\/p>\n","protected":false},"featured_media":11750,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-11749","moderator","type-moderator","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n