I believe that respondents (both consumers and business professionals) are willing to share what drives them when approached with an enthusiastic and honest attitude. Sometimes this is expressed directly and sometimes indirectly, and it is then up to the moderator to interpret that. Generally, people appreciate it when their story is heard, their opinion is valued, and time is taken for them. Whether it is about motherhood, green energy, coffee machines, dairy drinks, or asthma medication\u2014it doesn’t matter. I then get to translate all that input into meaningful (marketing) advice. It is such a joy to do! <\/p>\n\n
Maartje Lauw (1975) started working as a branding specialist at Globrands after completing her psychology studies. In 1999, she set up the Paris office for the internet company NedStat. Since that period, she has worked permanently within qualitative market research. At Millward Brown (formerly Centrum voor Marketing Analyses), she was part of the qualitative commercial services team. Assignments primarily came from the telecom, energy, and financial sectors. After moving to Synovate, her focus shifted toward fast-moving consumer goods projects. <\/p>\n\n
Since the beginning of 2006, Maartje has worked as an independent researcher at DHW Research.<\/p>\n","protected":false},"featured_media":11748,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-11747","moderator","type-moderator","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n