{"id":11743,"date":"2026-05-30T13:00:00","date_gmt":"2026-05-30T11:00:00","guid":{"rendered":"https:\/\/stage.bureaufris.nl\/moderator\/lotteke-van-nimwegen\/"},"modified":"2026-06-24T09:47:19","modified_gmt":"2026-06-24T07:47:19","slug":"lotteke-van-nimwegen","status":"publish","type":"moderator","link":"https:\/\/www.bureaufris.nl\/en\/moderator\/lotteke-van-nimwegen\/","title":{"rendered":"Lotteke van Nimwegen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Qualitative Insights Specialist. With more than 20 years of experience in qualitative research, including 10+ years at Wonder Insights, my own qualitative research agency, and 2 years at Kantar in Singapore. <\/p>\n\n<p class=\"wp-block-paragraph\">I am committed, enthusiastic, energetic, and results-oriented. My strength lies in making insights clear and actionable by asking the right questions, engaging all stakeholders, and providing action-oriented reporting. <\/p>\n\n<p class=\"wp-block-paragraph\">Specialized in projects concerning branding, proposition, behavior, and innovation. With my experience, I enjoy helping brands truly understand their target audience so they can make the right strategic decisions. This requires a genuine understanding of people\u2014not just as a target group, but as human beings, with their doubts, habits, and daily realities. For me, research is therefore not just about &#8216;gathering insights&#8217; but also an encounter with that lived experience; that is often where the true value lies.    <\/p>\n\n<p class=\"wp-block-paragraph\">How can I help you?<\/p>\n\n<ul class=\"wp-block-list\"><li>Moderation, both online and face-to-face (interviews, focus groups)<\/li><li>Qualitative research projects from start to finish: exploratory, evaluative, segment or target group personification, and brand positioning to concept and UX testing<\/li><li>Both B2C and B2B<\/li><li>Strategic workshops, co-creation, and Design Thinking: personas, customer journey mapping, ideation<\/li><li>International projects: comfortable with reporting and debriefs in English<\/li><\/ul>\n","protected":false},"featured_media":11744,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-11743","moderator","type-moderator","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotteke van Nimwegen | Bureau Fris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bureaufris.nl\/en\/moderator\/lotteke-van-nimwegen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotteke van Nimwegen | Bureau Fris\" \/>\n<meta property=\"og:description\" content=\"Qualitative Insights Specialist. 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