My fascination with the human mind began in my youth, growing up in various parts of the world. This early interest led me to earn a PhD in social neuropsychology, which provided a unique foundation for my career in qualitative market research. Thanks to this background, I always go a step further to understand the intuitive, automatic processes that drive consumer experiences and choices. This enables me to perform in-depth analyses quickly and efficiently, maximizing the results of every research project. <\/p>\n\n
I enjoy contributing to a project from the very start, right through to guiding the next steps after the research is completed. Pleasant and flexible collaboration is central to my approach. Furthermore, I am convinced that group sessions should be fun and energetic: when people feel at ease and are having fun, they speak from the heart rather than just from the mind. It is precisely those emotional insights that determine how they make decisions in daily life. <\/p>\n\n
My experience covers a wide range of domains, including UX, CX, innovation, brand positioning, concept testing, shop-alongs, and B2B research. However, my specialization lies primarily in communication research\u2014both exploratory and with fully developed materials\u2014as well as in conducting independent projects or coordinating international research projects. <\/p>\n","protected":false},"featured_media":11738,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-11737","moderator","type-moderator","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n