{"version":"1.0","provider_name":"Bureau Fris","provider_url":"https:\/\/www.bureaufris.nl\/en\/","author_name":"Make Marketing Magic","author_url":"https:\/\/www.bureaufris.nl\/en\/author\/make-marketing-magic\/","title":"Looking for the wow effect with UX research | Bureau Fris","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"obF0ahcWVD\"><a href=\"https:\/\/www.bureaufris.nl\/en\/looking-for-the-wow-effect-with-ux-research\/\">Looking for the wow effect with UX research<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bureaufris.nl\/en\/looking-for-the-wow-effect-with-ux-research\/embed\/#?secret=obF0ahcWVD\" width=\"600\" height=\"338\" title=\"&#8220;Looking for the wow effect with UX research&#8221; &#8212; Bureau Fris\" data-secret=\"obF0ahcWVD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bureaufris.nl\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.bureaufris.nl\/wp-content\/uploads\/2026\/05\/BureauFrisLogo.png","thumbnail_width":237,"thumbnail_height":283,"description":"Every organisation aims to provide its customers with an optimal user experience. UX research can help with that. In this blog, Ella Roelfsema, account manager facility, explains the goal of UX research and how Lookback could help. Optimise the customer journey UX \u2013 user experience \u2013 aims to increase customer satisfaction by striving for a [&hellip;]"}